NYFW: SEVENCRASH “Evolution” A/W 2020

Pioneering Contemporary Brand SEVENCRASH Returns to New York Fashion Week with A/W 2020 Collection “EVOLUTION”

DSC_0900

Seeing SEVENCRASH ‘Evolution’ collection was a great way to end this season of New York Fashion Week. Crayonbox had the honor of witnessing the birth of a collection full of innovation inspired by the impact of technology in the future. The collection was showcased in “series” PROSPEROUS series, DECAY series and NIRVANA series each telling a story for us to reflect on earth and reality. Brand CEO Jason Yao stated:

 “As a disruptive brand, we believe in progress and staying ahead of the curve, in the current climate, sustainability needs to be and will be every brand’s number one priority. Every season we have been devoting more and more of our resources to researching and developing sustainable textiles and increasing the role they play in our design process. This is our mandate and an integral part of our corporate culture.”

The year 2065 is imagined, where technology has led to an overexploited earth, and artificial intelligence has brought on an existential crisis. These dystopian phenomena are explored through the collections’ three series – from prosperity to decay and, finally, to nirvana.

Watching the collection you clearing see the concept. During the 3rd series some fog was released adding to the “end of the world as we know it” ambiance. This earth in the year 2065 created by SEVENCRASH was no short of bold, vibrant colors. It was delightful seeing so much color in reference to what could be a gloomy topic.

DSC_0875DSC_0895DSC_0890

DSC_0919DSC_0922DSC_0924DSC_0928DSC_0933DSC_0938

DSC_0972DSC_0981DSC_0989DSC_0991DSC_1000DSC_1007DSC_1009DSC_1025DSC_1015DSC_1018

BRAND CONTACT:

Chanel Cai: chanel.cai@shangjii.com 

PRESS CONTACT:

Claire Lin :sevencrash@nychinafashioncollective.com

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s